16.06.

People power

Jan Carlzon’s 1989 book Moments of Truth (HarperBusiness) contains a timeless marketing lesson: every single time a customer comes into contact with...

01.06.

Indooroopilly Shopping Centre Appoints PublicisQ After Competitive Pitch

One of Australia’s most progressive retail precincts, Indooroopilly Shopping Centre has awarded its full-service communications account to PublicisQ...

19.05.

Performance Pressure: Arts companies need to lift their game when it comes to reaching out and growing their audiences

Some of the most inspiring creativity we see each year comes from the world’s leading theatre, dance and opera companies, as well as orchestras and...

20.04.

How brands are tapping into the leverage social media influencers have with consumers

Word of mouth has always been the most effective marketing channel. Getting advice on a product or service from someone you trust. Originally it was...

16.03.

Sport sponsorship - if sport is so popular, why is sponsorship of it becoming more unpopular with marketers?

As the new season kicks off in Australia’s two major winter football codes, the pros and cons of sponsorship as a marketing channel are again in the...

18.02.

The collision of marketing and robotics: robots at your service

Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the...

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