19.05.

Performance Pressure: Arts companies need to lift their game when it comes to reaching out and growing their audiences

Some of the most inspiring creativity we see each year comes from the world’s leading theatre, dance and opera companies, as well as orchestras and...

20.04.

How brands are tapping into the leverage social media influencers have with consumers

Word of mouth has always been the most effective marketing channel. Getting advice on a product or service from someone you trust. Originally it was...

16.03.

Sport sponsorship - if sport is so popular, why is sponsorship of it becoming more unpopular with marketers?

As the new season kicks off in Australia’s two major winter football codes, the pros and cons of sponsorship as a marketing channel are again in the...

18.02.

The collision of marketing and robotics: robots at your service

Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the...

30.11.

Bulla and Publicis Return to Unfakeable

Australian family-run business Bulla Dairy Foods and their communications partner, Publicis Melbourne, are releasing the next phase for the unfakeable...

22.11.

Table of Plenty Appoints Publicis Melbourne

Australian-owned health and lifestyle food manufacturer Table of Plenty has appointed Publicis Melbourne as its strategic and creative partner...

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