16.03.

Sport sponsorship - if sport is so popular, why is sponsorship of it becoming more unpopular with marketers?

As the new season kicks off in Australia’s two major winter football codes, the pros and cons of sponsorship as a marketing channel are again in the...

18.02.

The collision of marketing and robotics: robots at your service

Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the...

30.11.

Bulla and Publicis Return to Unfakeable

Australian family-run business Bulla Dairy Foods and their communications partner, Publicis Melbourne, are releasing the next phase for the unfakeable...

22.11.

Table of Plenty Appoints Publicis Melbourne

Australian-owned health and lifestyle food manufacturer Table of Plenty has appointed Publicis Melbourne as its strategic and creative partner...

17.11.

Ads can shift products and brands, but they can also change attitudes

Remember those old ads for detergent powder? You know, the ones that had stay-at-home mothers talking passionately about the whiteness of their Monday...

26.10.

The Cheesecake Shop Appoints Publicis Melbourne

One of Australia’s leading national retail franchises, The Cheesecake Shop, has appointed Publicis Melbourne as creative agency. The appointment is...

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