Friday, 01.03.

Bulla and Publicis Worldwide reinvent the ice-cream tub to build sandcastles in the sun

Australian family-owned dairy brand Bulla has launched a limited-edition ice-cream tub that turns into a sandcastle bucket – called the Bulla FunTub.

A world-first product design idea, the tub was designed in partnership with communications agency, Publicis Worldwide, and manufactured in Melbourne.

The Bulla FunTub encourages the reuse of ice-cream tubs throughout summer, and helps spread the message of preventing waste going into landfill.

Video here:

Andrew Noisette, Head of Marketing Implementation, Bulla Family Dairy: ”The Bulla FunTub is what Bulla is all about – authenticity, family moments, and great-tasting ice-cream.”

“We’re proud of our 107-year heritage, but we still like to innovate and give Australian families new ways to connect and enjoy time together.”

Ryan Petie, Executive Creative Director, Publicis Worldwide: “This is a beautifully simple idea that connects the pure joy of eating ice-cream with the pure joy of building sandcastles with your kids.”

“And being able to spread the message about reducing landfill while eating ice-cream makes the idea very special.”

Bulla FunTubs have initially launched as a limited-edition release for Bulla fans on Facebook.


Client: Bulla Family Dairy

• Andrew Noisette - Head of Marketing Implementation

• Alex Bulgin - Brand Manager

Agency: Publicis Worldwide

• Ryan Petie - Executive Creative Director

• Adam Ferrie - Senior Creative

• Peter Cvetkovski - Senior Creative

• David Schaak - Head of Art

• Kirsten Twigg - Senior Creative

• Kale Mcredmond - Creative

• Simone Waugh - Managing Director

• Zoe Young - Account Manager

• Vicki Lee - Head of Broadcast and Content

• Britt Groom - Producer

• Ricky Marks - Editor

Manufacturer: Vacform, Melbourne

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