The Cheesecake Shop Appoints Publicis Melbourne

One of Australia’s leading national retail franchises, The Cheesecake Shop, has appointed Publicis Melbourne as creative agency. The appointment is...


China’s evolved consumers respond to good marketing

In just three years, Australian vitamin brands Swisse and Blackmores have carved out a $500 million export business in China — a success story that’s...


Publicis Launches Shopper Marketing Specialist Arc in Australia

The global Publicis Communications network is launching its shopper marketing brand called Arc in Australia, with experienced retail and shopper...


Wearable tech is still the next frontier

Two years ago, consumers and the marketing world were eagerly anticipating the next generation of wearables: the smartwatch. Apple, Samsung and...


FedUni and Publicis CUBED Win Top Award

Federation University Australia (FedUni) and data-driven marketing communications agency Publicis CUBED have won a prestigious education award for...


Garnier and Publicis Melbourne take Carrie Bickmore brunette

Garnier Nutrisse, in partnership with their communications partner, Publicis Melbourne, have taken one of Australia’s most famous blondes, Carrie...

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