Team Publicis Australia

Finance and Commercial Manager

Finance and Commercial Manager, Marcel Sydney

Susie Radcliffe

Originally from the UK, Susie started off her career working for Mindshare Worldwide in London. She spent 2 years gaining valuable experience across a variety of Finance positions, whilst studying for the ACCA, qualifying in September 2011.

Later that year she was lured to Australia and with the move came a switch from Media to Advertising. Transferring within the WPP family, Susie landed a role at Australia’s largest communication group, Ogilvy & Mather.

After 4 successful years Susie made the move to Publicis Sydney as Finance Manager and most recently heading up Finance operations for Marcel Sydney and Front Foot.

Susie Radcliffe

Finance and Commercial Manager
Marcel Sydney

General Manager - Qantas Loyalty

General Manager - Qantas Loyalty, Publicis Loyalty

Kerry Crowley

Kerry is General Manager of our 200 seat contact centre operation, dedicated to our work with Qantas Loyalty, with staff split across Australia and New Zealand. Kerry has over 15 years’ experience managing call centre operations and has developed her distinctive set of skills here at Publicis during this time.

Kerry believes the most important aspect of any contact centre is the people. People are the “engine room” and bring intrinsic value, which can be the competitive advantage necessary in any high-performing service delivery operation.

Kerry is an advocate for fun, colourful and super-energised workplaces oozing with diversity and understands the value in building a learning-focused culture.

The feeling left from an amazing service experience is one that resonates and yearns to be shared with another. That’s the pot of gold Kerry and her team strive for daily.

Kerry Crowley

General Manager - Qantas Loyalty
Publicis Loyalty

Chief Strategy Officer

Chief Strategy Officer, Publicis Australia

Iona Macgregor

Iona is one of those rare hybrids who can understand humanity and technology equally. After studying fine arts in London and philosophy at Oxford she spent 13 years strategically navigating the digital landscape at digital and integrated agencies TBWA, Nurun and Marcel.

Her interest in the ever-evolving relationship between people and technology – as well as her quest for creativity robust enough to withstand the changing media landscape – eventually led her to Publicis where she’s become an invaluable member of our increasingly digital team (until she transcends completely, that is).

Iona Macgregor

Chief Strategy Officer
Publicis Australia

General Manager

General Manager, Personalised Plates Queensland

Jemma Elder

A Different type of client…..

Publicis Mojo were awarded the contract to operate Queensland’s number plate business in March 2013; and promptly set up a new dedicated unit within the Publicis Mojo Brisbane office. PPQ is a game changer for the agency business model, given the breadth and depth of remit – as all elements of business are managed by Publicis Mojo.

In consultation with the Department of Transport and Main Roads, PPQ is responsible for managing the personalised number plates business throughout the state.

Jemma is responsible for steering the business and all aspect of financial management, strategy, operations, sales & marketing, information technology and stakeholder management. She is a dynamic executive, passionate about growing businesses, nurturing talent and delivering outstanding commercial results. Initial cutting her teeth in agency land and with Tourism Queensland, Jemma went on to flex her marketing prowess in senior management positions with ASX listed companies including Ardent Leisure, Goodlife Health Clubs and Dreamworld.

Jemma Elder

General Manager
Personalised Plates Queensland

Digital Strategy Director

Digital Strategy Director, Marcel Sydney

Shani Tomkins

Shani has a Bachelor of Visual Communications, Majoring in Journalism. Shani is a passionate digital strategist with a user experience lens. She has spent the last ten years planning large-scale, long-term digital campaigns and platforms for both local and international brands that span across a range of industry verticals from Retail, Automotive, Banking, Government and Telecommunications. Shani also brings to Publicis her expertise across content strategy, CX, UXD and CRM.

Shani Tomkins

Digital Strategy Director
Marcel Sydney

General Manager

General Manager, Publicis Mojo Melbourne

Georgie Pownall

A strong believer in the power of a team that unites to become stronger than the sum of its parts – she aims to bring her strong business management and pair it with insightful strategy, utilsing leading technology and challenging creative to produce truly engaging and effective creative communications, developed in partnership with clients.

Georgie has over 18 years’ experience, both in agency land and client side. She has worked for leading agencies such as Saatchi & Saatchi, The Campaign Palace, DDB and CHE. She’s also cut her teeth in marketing, having worked as a Product Manager for Mattel.

Some of the brands she’s worked with include: Amcal, Porsche, Country Road, Red Rooster, Barbie, Target, DHS, TabCorp, Heinz, Cussons, Michelin, Satterley Property Development, NAB Business Banking, Rosemount and Yellowglen. Australian Red Cross Blood Service; carsguide.com.au; CGU Insurance; Dairy Australia, Fonterra (Ski, Soleil and Tamar Valley brands); ME Bank, Novartis Consumer Brands (including Benefibre and Voltarin); and Tourism Western Australia

Georgie Pownall

General Manager
Publicis Mojo Melbourne

General Manager

General Manager, Publicis Loyalty - Qantas Sales

Rebecca Drakoulis

Bec has been with Publicis for over 16 years working exclusively with Qantas Corporate Sales. She devotes all of her effort into ensuring that each investment produces leads in the sales pipeline and the promise of return in revenue.​

As General Manager, Bec leads a team of 50 sales and marketing experts, specifically targeting the Australian Corporate SME sector and their corporate travel needs. Bec has a proven track record of driving results: Her Sales Strategy saw contracted revenue take off to over $100M and the database grow by 100% in 5 years (over 80,000 Corporate Customers).

Bec’s a proactive thinker, who’s forever looking at ways to improve procedures and processes in line with organisational strategy. She aims to make her passion contagious, with a view to continuously engage and develop her team into the best of the best.

Rebecca Drakoulis

General Manager
Publicis Loyalty - Qantas Sales

Media Director

Media Director, Publicis Australia

Gabby Stewart

Gabby has been heading up ZenithOptimedia in Brisbane for 2 years now and prior to that was part of the team in an Account Director role. The ZO team is more than just a group of work colleagues. They are a family that all share the same passion and enthusiasm for the industry we play in and the clients we strive to provide innovative and creative communication channel strategies for and it is for this is the reason Gabby couldn’t imagine working anywhere else!

Before joining ZO Gab spent several years in Sydney working on some of Australia’s largest national advertisers, learning that media planning and buying was more than just spots and dots on a spreadsheet, but an integral part of the advertising mix. There is no point having amazing creative if the right people don’t see it at the right time. In today’s fragmented media landscape finding the right people at the right time is an exciting challenge that presents endless opportunities for the Agency’s clients.

Gabby Stewart

Media Director
Publicis Australia

Planning Director - Brisbane

Planning Director - Brisbane, Publicis Australia

Simone Waugh

Don’t be surprised if you catch Simone staring at you. After all, along with language and art, she considers people-watching one of her obsessions. Luckily, this makes her perfect for advertising.

After starting out at Suncorp in 1993, Simone went to NZ to work across several FMCG, Finance and Govt. clients.

Never one to sit still for long, Simone then travelled the US, and later joined Mojo as Account Director of Tourism Queensland, Golden Casket, Bank of Queensland and more.

A few years of Marketing Managing at Suncorp later, Simone returned to us at Mojo as Planning Director.

Simone Waugh

Planning Director - Brisbane
Publicis Australia

CEO

CEO, Publicis Australia

Andrew Baxter

Andrew is the CEO of Publicis Worldwide in Australia and also sits on the Publicis Worldwide global management board. He has worked with many of Australia’s largest companies and brands, including MYER, Wesfarmers, BMW, Australia Post, AAMI, Toyota, KFC, Nestle, Kimberly Clark, Qantas, Nintendo & Westpac, as well as the NSW, Victorian, Queensland and Federal Governments.

Andrew is a Director of a number of companies within Publicis Worldwide Australia, and sits on the Boards of the Sydney Symphony Orchestra, the Lord Mayor’s Charitable Foundation and the Communications Council. He is also the Chair of The Song Room.

Andrew Baxter

CEO
Publicis Australia

Managing Director – Shopper Marketing

Managing Director – Shopper Marketing, Publicis Australia

John Georgas

John is a business graduate with 10 years’ specialist experience in the BTL and Shopper Marketing arena.

Prior to joining Publicis, John worked at Tribe where he climbed from graduate to CEO in 7 years. He inherited a wealth of knowledge in the liquor world, acquired by extensive relationships with CUB, Suntory, Jim Beam, TWE, Brown Forman and Moet Hennessy.

He has also driven many successful campaigns and activations across the FMCG and automotive categories, and has worked closely with leading retailers such as Woolworths and Westpac to better understand their path to purchase and create methods and strategies to communicate directly with consumers.

John Georgas

Managing Director – Shopper Marketing
Publicis Australia

Creative Director

Creative Director, Publicis Pusher

Steve Mair

An award winning, hands on Creative Director, Steve’s work speaks to a passion for being somewhat obsessed. Somewhat obsessed about understanding human motivations and how they drive online and real world behaviours. Somewhat obsessed about developing holistic, innovative and creative solutions that are easy to use, yet surprise and delight. Somewhat obsessed about delivering the right communication to the right person at the right time. Steve loves nothing more than rolling up his sleeves and getting involved at every stage of a project - from leading a team of digital talents to developing a collaborative strategic direction, through to final execution. Steve has worked across a number of national and international brands including Sony, EA, Pfizer, Federal and State Governments, Brisbane City council, QUT, Sunsuper and many more.

 

 

Steve Mair

Creative Director
Publicis Pusher

Creative Chairman of Publicis Australia

Creative Chairman of Publicis Australia, Founder of Marcel Sydney

David Nobay

David Nobay founded Marcel’s first Australian office in January 2016. He also overseas Publicis’s national creative team as the Group’s Creative Chairman.

Previous to Marcel, he was Co-founder and Creative Chairman of Droga5 Sydney; an office he launched in 2008.

He has almost 30 years experience in advertising and has led creative companies in London, Hong Kong, San Francisco, New York and Melbourne. As the Executive Creative Director of Saatchi & Saatchi in Sydney, he led the company to be named “Agency of the Decade”. Over the years, he has won over 40 Cannes Lions, as well as judged all the major global award shows, including Cannes’ prestigious Titanium Jury. In 2010, AdAge recognised him as the only Australian-based inclusion in their “Top 50 Creative Thinkers Worldwide”.

2013 saw the launch of his first play “Moving Parts”, staged at Sydney’s famous NIDA theatre, with Hauptman-winning stage actor Colin Friels in the lead. He is also an avid painter. His first personal show was hosted at Sydney’s Maunselll Wickes gallery in 2015.

David Nobay

Creative Chairman of Publicis Australia
Founder of Marcel Sydney

Managing Director, Loyalty and Chemistry

Managing Director, Loyalty and Chemistry, Publicis Australia

Jeff Hamele

Jeff has nearly 20 years of experience in the loyalty industry, primarily working with blue-chip clients to design, implement and manage the customer service and operational components of their loyalty programs. He previously led Aimia’s loyalty operations business unit for the Asia Pacific region, including operations in Australia, New Zealand, Malaysia and Indonesia.

Jeff moved to Publicis in August 2015 to lead the Loyalty division and lead the start-up of Publicis Chemistry, which offers clients complete, end-to-end customer engagement services.

Jeff relocated from the USA to Australia in 2000 and also has vast experience in Asia, leading the start-up of a low-cost, regional operations centre in Malaysia and working with numerous multinational clients across the Asia Pacific region.

He has done extensive work with financial services, airline and many Fortune 500 and ASX 200 clients, including British Airways, Citibank, Diners Club, Commonwealth Bank of Australia, American Express, Virgin Australia, Qantas, ExxonMobil, Petron, Malaysia Airlines and Echo Entertainment.

Jeff is particularly passionate about customer contact centres and the ever-evolving role they play in driving customer experience, customer satisfaction and brand advocacy.

Jeff Hamele

Managing Director, Loyalty and Chemistry
Publicis Australia

Executive Creative Director

Executive Creative Director, Marcel

Scott Huebscher

Scott Huebscher joins Marcel from Leo Burnett, where he helped take the agency to the #1 ranked agency in Australia and #1 network in Australia and Asia Pacific in 2014. He has won multiple awards for the “Men Like Us Like Rum” campaign for Bundaberg Rum and the “Shine” campaign for Canon. During his time at Burnett, the agency was named AdNews Agency of the Year, B&T Agency of the Year and Spikes Network of the Year. He previously served as Creative Director at DDB Sydney and Saatchi&Saatchi New Zealand. Before his move to the southern hemisphere, he worked in Los Angeles at Saatchi&Saatchi as a Creative Director on Toyota. Whilst in Los Angeles, he wrote and sold several screenplays, including “Fielder’s Choice” – which is coincidently the worst movie he’s ever seen.

Scott Huebscher

Executive Creative Director
Marcel

Managing Director

Managing Director, Publicis Front Foot

Ben Astill

Prior to joining Publicis in November 2014, Ben was a co-founder of Front Foot in 2006. Front Foot had established itself as one of Australia’s leading digital services companies with a specialisation in mobile and responsive trans-formative solutions winning multiple AIMIA awards.

Prior to starting Front Foot, Ben held senior product development and marketing positions for leading digital multinationals where he successfully developed, launched and managed multiple innovative and successful products.

Ben Astill

Managing Director
Publicis Front Foot

Operations Director

Operations Director, Publicis Australia

Lindsay Donaldson

Lindsay began his advertising career over 40 years ago as an Executive Trainee with Myer in their in-house advertising division. Traffic and production roles followed with McCanns and USP Needham. Next was a dual account service and production position with Murray Evans working on accounts such as Stubbies Clothing, Toyota Dealers and Jones Lang Wootton.

In 1984 Lindsay joined MDA as Production Manager worked through 29 years of mergers and acquisitions in the company that is today Publicis Mojo. During this time Lindsay often worked in the dual roles of Account Director and Production Manager on clients such as Qantas Australian Resorts, Mathers, Indy Grand Prix and most recently on retail clients Betta Electrical and Action Supermarkets.

Along the way he has been responsible for the ongoing development and management of the internal production resources and work flow systems that operate back of house. His unique skills and experience allows him to ensure both client and agency expectations are met and often exceeded.

Lindsay Donaldson

Operations Director
Publicis Australia

Head of Planning, Melbourne

Head of Planning, Melbourne, Publicis Australia

Justin Gurney

Does your brand have a purpose beyond profit? Good, then Justin approves. His philosophy is simple: if you’re just in it for the money, you won’t get far. And with 15 years experience on both client and agency side, several groundbreaking strategies and a proven track record of driving business growth, we can’t help but agree with him.

Justin joined our planning team after working for Virgin, BigPond and Telstra; and later Banjo, Clemenger, McCann and Core. He’s an innovative yet commercially sound thinker, who’s forever fascinated by why we’re all so complicated, and yet so simple.

Justin Gurney

Head of Planning, Melbourne
Publicis Australia

Managing Director

Managing Director, Publicis Pusher

Kim Hopwood

Prior to joining forces with Publicis in 2014, Kim founded digital agency Pusher with Mike Crebar in 2004. Over the years, Kim has worked with some of Australia’s top brands across travel, retail, FMCG and health. Now part of the Publicis family,

Kim leads the agency’s digital strategy and user experience offerings. He is passionate about pushing ‘always on’ thinking and utility marketing.

Kim Hopwood

Managing Director
Publicis Pusher

Managing Director

Managing Director, Publicis Brisbane

Rob Kent

Rob took to advertising like fish in water from day one. And not just because his first job involved managing a five star resorts account.

With his hunger for understanding consumers, his handy knowledge of ‘the four P’s of marketing’ and his passion for results, Rob quickly made his way up the Mojo ladder, becoming the first Queenslander to score an EFFIE for his work on Instant Scratch-Its.

Having recently won the tender to operate Queensland’s Personalised Number Plates business, Rob continues to be an advertising game changer, keeping our Brisbane office at the very top of its game.

Rob Kent

Managing Director
Publicis Brisbane

Managing Director

Managing Director, Publicis Sydney

Gavin Levinsohn

Gavin leads Publicis’ 90-strong Sydney integrated operations that include full capabilities in advertising, content, CRM, mobile, brand design, loyalty and digital communications. He is one of the industry’s most respected executives in creating and leading highly effective communications that help lead the change for clients in the new era of brand and customer engagement.

Prior to joining Publicis, Gavin was CEO of Moon Group where he led the rapid evolution of the business from a design and branding agency into a highly effective integrated operation offering advertising, branding and design, digital communications, shopper marketing and employee engagement. He was the prime architect of the integrated ‘one-agency’ model for Westfield.

Before Moon, Gavin Managing Director of Ogilvy Cape Town where he led a creative and business transformation of the agency to become the most awarded creative agency in South Africa.

Gavin Levinsohn

Managing Director
Publicis Sydney

Executive Creative Director

Executive Creative Director, Publicis Brisbane

Ryan Petie

Ryan has worked in creative and digital agencies in both the UK and Australia, including HAVAS London, Wunderman London and Publicis Mojo, creating work for brands like Chivas Regal, Citroen, Peroni Nastro Azzurro, Evian, Reckitt Benckiser and Subway.

Despite being an Aussie boy, he represented the UK in the Cannes Young Lions competition in 2006, and his grown-up work has since featured in Lurzers Archive, Shots, Creative Review and local, national and international award shows. He¹s launched car models, insect repellents, milk products, fast foods, and he created the global brand positioning for Chivas Regal 'Live with Chivalry', a campaign that is still unfolding across the world.

Ryan has been School Head of AWARD School in Brisbane, a sessional academic for the postgraduate Masters of Creative Advertising course at Queensland University of Technology, and he holds a double-degree in law and business from the same university which he's still paying off.

 

 

Ryan Petie

Executive Creative Director
Publicis Brisbane

Chief Financial Officer

Chief Financial Officer, Publicis Australia

Henri Raymond

Henri entered the world of communications as an internal auditor for Publicis in 2007 following a few years at PWC in Paris. After crunching numbers around the world and experiencing every type of agency environment there is, he soon rose to become Finance Director at Publicis Frankfurt.

An opportunity to migrate to Australia led Henri to start a family in Sydney and enjoy a successful run as CFO at Havas. Henri re-joined the Publicis family in 2015.

Henri Raymond

Chief Financial Officer
Publicis Australia

Managing Director

Managing Director, Publicis Front Foot

Anton Sher

Anton has been involved in mobile technology since 2001. In the years since, he has helped launch some of the most trans-formative digital products in Australia including large scale projects in the telco, wagering, energy, media, financial services, sports and entertainment verticals.

Anton Sher

Managing Director
Publicis Front Foot

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