Team Publicis Australia
Executive Creative Director , Marcel Sydney
Wesley Hawes is ECD of Marcel Sydney.
Previously he was Joint-ECD at TBWA\Sydney. In his stint the agency converted 20 out of 24 pitches, picking up clients including Virgin Mobile, Foxtel, Presto, Unilever and McDonald's. Before moving to Sydney in 2016, Wesley was Creative Director on the global Axe/Lynx and Mentos/Vigorsol accounts at BBH London, where he spent eight years in total.
Since graduating as a copywriter from Buckinghamshire University, Wesley has worked at some of the world’s best agencies in London, Amsterdam and Sydney, with some of the most talented and smartest people in the industry. During that time, he was responsible for the Barclaycard ‘Waterslide’ commercial, the Axe Apollo Space Academy, Tango’s ‘Argh!’ campaign, and most recently, the Foxtel ‘Make It Yours’ positioning.
As a creative Wesley loves big ideas that stretch across multiple channels. In fact, he’s won Cannes Lions in every main category. Except Pharma, but he’s working on that. As well as advertising products, he also creates them. So far, he’s helped give birth to two Tango drinks (TWAT and Argh!) and three Axe fragrances (Vice, Apollo and Black).
Head of Production , Marcel Sydney
Holly Alexander, is a passionate & energetic producer, who has a strong focus on storytelling & craft. During her almost 20 year career, she has worked on multiple award-winning campaigns with many high profile commercial directors, filmmakers, documentarians and musicians.
In 2010, Holly took on the role of Executive Producer at @radical.media. During her time in this role, she produced campaigns for brands such as lexus, mondelez, Toyota, 5 Seeds, kelloggs, FFA and MedicinSansFrontierE, which saw her sending documentary crews into PNG and South Sudan.
In 2013 Holly took over the role of Head of Broadcast at droga5, and in 2016, became a founding member of Marcel, Sydney, where she overseas all productions in her role as Head Of Production.
Digital Projects Director , PublicisQ
Alexandra has over 10 years’ experience in the digital industry, working in influential agencies in Europe and the Asia-Pacific region, including Deasign and Ogilvy, and world-famous digital consultants, Hyper Island. Her exceptional stakeholder management and relationship skills, in combination with her expansive digital knowledge, has helped her drive large-scale digital projects for government agencies and private sector clients. She’s passionate about guiding clients through digital transformation and placing digital at the core of their business. As the Digital Projects Director at PublicisQ, Alexandra is focusing on building a fully integrated team of digital specialists, supporting the agency to deliver end-to-end solutions that meet rapidly-changing customer expectations.
Client Services Director , PublicisQ
Jane is a born and bred Scot and has spent the last 15 years working in the UK. New Zealand and Australia at high profile agencies, DLKW, Sapient and Ogilvy. An experienced Client Services Director, Jane has a strong history of leading teams, creating and managing exceptional client relationships with a particular focus on the travel, retail, FMCG & government sectors. In her role at PublicisQ, Jane is focussed on building a “best in class” client service team. She is passionate about unifying our agency and client teams, fostering environments from which the best possible creative solutions can be born.
Broadcast & Content Director , PublicisQ
Vicki’s experience in Television Production spans both agencies and production companies in Australia and the UK. Her agency experience has seen her working on clients such as Suncorp, XXXX, Mirage Resorts, Birdseye, Heineken and the BBC. She moved into the production company side of the business for 10 years with time at Best Picture Show (famed for the Steve Irwin documentary series) to work on their commercial side of the business. Followed by senior roles at major post production companies The Post Lounge and Cutting Edge. She returned to her Publicis Brisbane home in 2012 and has used her vast experience, production management skills, strong leadership and technical knowledge across all our clients. Through these roles, Vicki has touched nearly every type of business/brand including Tourism & Events Queensland, L’Oreal, Sanofi, Subway, Isuzu Ute Australia, Air Asia, TAFE, Kinder Surprise, Nestle, Procter & Gamble, Toyota, Frontline, Indy Grand Prix and Weis Ice Creams to name a few.
Finance and Commercial Manager , Marcel Sydney
Originally from the UK, Susie started off her career working for Mindshare Worldwide in London. She spent 2 years gaining valuable experience across a variety of Finance positions, whilst studying for the ACCA, qualifying in September 2011.
Later that year she was lured to Australia and with the move came a switch from Media to Advertising. Transferring within the WPP family, Susie landed a role at Australia’s largest communication group, Ogilvy & Mather.
After 4 successful years Susie made the move to Publicis Sydney as Finance Manager and most recently heading up Finance operations for Marcel Sydney and Front Foot.
Chief Strategy Officer , Publicis Australia
Iona is one of those rare hybrids who can understand humanity and technology equally. After studying fine arts in London and philosophy at Oxford she spent 13 years strategically navigating the digital landscape at digital and integrated agencies TBWA, Nurun and Marcel.
Her interest in the ever-evolving relationship between people and technology – as well as her quest for creativity robust enough to withstand the changing media landscape – eventually led her to Publicis where she’s become an invaluable member of our increasingly digital team (until she transcends completely, that is).
Managing Director , Personalised Plates Queensland (PPQ); KiwiPlates, New Zealand
A Different type of client…..
Personalised Plates Queensland (PPQ): Publicis Australia were awarded the contract to operate Queensland’s number plate business, PPQ, in March 2013. In consultation with the Department of Transport and Main Roads, the Personalised Plates Queensland team is responsible for managing the marketing and sale of personalised plates throughout the state. For more information please visit www.ppq.com.au
KiwiPlates: Publicis were awarded the contract to sell personalised plates in New Zealand in August 2016. The KiwiPlates team works with the New Zealand Transport Agency to sell and market number plates. Funds raised from the sale of plates are remitted to the Transport Agency’s Community Road Safety Fund.
Jemma is responsible for steering the businesses and all aspects of financial management, strategy, operations, sales & marketing, information technology and stakeholder management. She is a dynamic executive, passionate about growing businesses, nurturing talent and delivering outstanding commercial results. Initial cutting her teeth in agency land and with Tourism Queensland, Jemma went on to flex her marketing prowess in senior management positions with ASX listed companies including Ardent Leisure, Goodlife Health Clubs and Dreamworld. F
General Manager , Publicis Loyalty - Qantas Sales
Bec has been with Publicis for over 16 years working exclusively with Qantas Corporate Sales. She devotes all of her effort into ensuring that each investment produces leads in the sales pipeline and the promise of return in revenue.
As General Manager, Bec leads a team of 50 sales and marketing experts, specifically targeting the Australian Corporate SME sector and their corporate travel needs. Bec has a proven track record of driving results: Her Sales Strategy saw contracted revenue take off to over $100M and the database grow by 100% in 5 years (over 80,000 Corporate Customers).
Bec’s a proactive thinker, who’s forever looking at ways to improve procedures and processes in line with organisational strategy. She aims to make her passion contagious, with a view to continuously engage and develop her team into the best of the best.
Managing Director , PublicisQ
Simone is the leading brand strategist in Queensland and now the Managing Director of PublicisQ. Her breakthrough thinking is achieved by having extensive experience working for large corporates, government, small business and agencies. Simone’s category experience has breadth and depth across financial services, health, tourism, government agencies, education, not-for-profits and FMCG. Her strategic approach is to put consumers at the centre of all thinking, coupled with creativity to engage, connect and cause desired attitude and behaviour change to happen.
Managing Director , Marcel Sydney
Ryan was born in Canada, but has been living in Sydney for over 10 years. He’s come through the ranks at agencies such as Leo Burnett and TBWA working on award winning work that works. Finding ways to drive business is what Ryan does and he believes that creativity drives results. Not your typical ad man, Ryan has run projects from traditional ads to NPD and has worked on global and local accounts from cereal to beer.
What Ryan does best is understand business problems and lead a team of creative problem solvers to deliver unconventional solutions? The only solution that matters is one that makes significant difference to your results and he believes that playing it safe is the biggest risk to any business.
CEO , Publicis Australia
Andrew is the CEO of Publicis Worldwide in Australia and also sits on the Publicis Worldwide global management board. He has worked with many of Australia’s largest companies and brands, including MYER, Wesfarmers, BMW, Australia Post, AAMI, Toyota, KFC, Nestle, Kimberly Clark, Qantas, Nintendo & Westpac, as well as the NSW, Victorian, Queensland and Federal Governments.
Andrew is a Director of a number of companies within Publicis Worldwide Australia, and sits on the Boards of the Sydney Symphony Orchestra, the Lord Mayor’s Charitable Foundation and the Communications Council. He is also the Chair of The Song Room.
Operations Director , PublicisQ
Luke has over 20 years’ experience in the advertising industry, working in agencies across Australia, including Singleton Ogilvy & Mather Sydney and Publicis Worldwide. He’s been at Publicis in Queensland since early 2001, firstly as the Studio Manager, then later adding the roles of Print Production Manager and Digital Producer, and now in the role of Operations Director. He has been responsible over this time for traffic management, quality control, print purchasing of offset, digital, outdoor and promotional material, plus the management of retouching and illustrating, staff management, as well as handling the digital development internally and externally for our clients. Luke has experience on a range of blue chip clients like Telstra, Qantas, Pizza Hut, KFC, Lion Nathan, American Express, Bank of Queensland, Suncorp, AirAsia, Bupa, Eagle Boys Pizza, Subway, Golden Casket, Tourism Queensland, PPQ, Queensland Rail, Ray White, TAFE Queensland, University of Queensland, Urbex, Weis, Youngcare, Abused Child Trust, BRC, Battery World, Mack Trucks, V8 Supercars, Garner and Nestle.
Planning Director , PublicisQ
Mike’s passionate about understanding the relationship between people, technology & business. Stop by for a chat and be prepared for a question or two, but the outcome will be a human-centric approach to developing meaningful connections between brands and people.
Over the past 12 years Mike has built a highly successful career at top creative businesses including Saatchi & Saatchi, SapientNitro, BWM Dentsu & Publicis.
Managing Director – Shopper Marketing , Publicis Australia
John is a business graduate with 10 years’ specialist experience in the BTL and Shopper Marketing arena.
Prior to joining Publicis, John worked at Tribe where he climbed from graduate to CEO in 7 years. He inherited a wealth of knowledge in the liquor world, acquired by extensive relationships with CUB, Suntory, Jim Beam, TWE, Brown Forman and Moet Hennessy.
He has also driven many successful campaigns and activations across the FMCG and automotive categories, and has worked closely with leading retailers such as Woolworths and Westpac to better understand their path to purchase and create methods and strategies to communicate directly with consumers.
Creative Chairman of Publicis Australia , Founder of Marcel Sydney
David Nobay founded Marcel’s first Australian office in January 2016. He also overseas Publicis’s national creative team as the Group’s Creative Chairman.
Previous to Marcel, he was Co-founder and Creative Chairman of Droga5 Sydney; an office he launched in 2008.
He has almost 30 years experience in advertising and has led creative companies in London, Hong Kong, San Francisco, New York and Melbourne. As the Executive Creative Director of Saatchi & Saatchi in Sydney, he led the company to be named “Agency of the Decade”. Over the years, he has won over 40 Cannes Lions, as well as judged all the major global award shows, including Cannes’ prestigious Titanium Jury. In 2010, AdAge recognised him as the only Australian-based inclusion in their “Top 50 Creative Thinkers Worldwide”.
2013 saw the launch of his first play “Moving Parts”, staged at Sydney’s famous NIDA theatre, with Hauptman-winning stage actor Colin Friels in the lead. He is also an avid painter. His first personal show was hosted at Sydney’s Maunselll Wickes gallery in 2015.
Managing Director , Publicis Sydney
Gavin leads Publicis’ 90-strong Sydney integrated operations that include full capabilities in advertising, content, CRM, mobile, brand design, loyalty and digital communications. He is one of the industry’s most respected executives in creating and leading highly effective communications that help lead the change for clients in the new era of brand and customer engagement.
Prior to joining Publicis, Gavin was CEO of Moon Group where he led the rapid evolution of the business from a design and branding agency into a highly effective integrated operation offering advertising, branding and design, digital communications, shopper marketing and employee engagement. He was the prime architect of the integrated ‘one-agency’ model for Westfield.
Before Moon, Gavin Managing Director of Ogilvy Cape Town where he led a creative and business transformation of the agency to become the most awarded creative agency in South Africa.
Executive Creative Director , PublicisQ
A creative director and copywriter, Ryan has worked in creative, digital and CRM agencies in both the United Kingdom and Australia, including Publicis, HAVAS Worldwide and Wunderman London, creating work for brands like Chivas Regal, Citroen, ANZ, Peroni Nastro Azzurro, Evian, Reckitt Benckiser, Vodafone and Subway. His most recognised work is the global brand positioning for Chivas Regal ‘Live with Chivalry’, a campaign that is still unfolding across the world. Ryan has won local, national and international awards but is most proud of inside-out brand change and behaviour change work – and making the world a slightly better place.
Chief Financial Officer , Publicis Australia
Henri entered the world of communications as an internal auditor for Publicis in 2007 following a few years at PWC in Paris. After crunching numbers around the world and experiencing every type of agency environment there is, he soon rose to become Finance Director at Publicis Frankfurt.
An opportunity to migrate to Australia led Henri to start a family in Sydney and enjoy a successful run as CFO at Havas. Henri re-joined the Publicis family in 2015.