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Care Army

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Changing how we look after our seniors during COVID-19


Queensland Government


Creative, PR

The challenge

During Coronavirus, older people were disproportionately at risk; how would they get food and medicine? How would they stay connected and safe?

The idea

In a crisis, Queenslanders take pride in looking after each other. We knew, when asked, we'd help each other through. We created the Care Army - a call for volunteers to help the elderly and vulnerable during the pandemic.


30,000+ PEOPLE VOLUNTEERED within the first 72 hours

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