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‘Eat Fresh’ Refreshed

Changing the fast food category forever

Client

Subway

Services

Creative, PR, Branding, Digital

The challenge

Subway had lost its identity, lost its value proposition, and had challenging top-of-mind awareness and cultural relevance scores.

The idea

Eat Fresh is a well-known line about Subway’s fresh salads and veggies, but we knew it should mean more – a fresher way of looking at the fast-food category. The new Eat Fresh is telling the true Subway story of a challenger brand sticking it to the colonels, clowns, and kings of the fast-food world.

Results


16% INCREASE in TOM awareness


25% INCREASE in relevance


72% INCREASE in ad recognition


14% INCREASE in average
spend per customer


More work

StreetSmarts

Care Army