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Creative, PR, Branding, Digital
Subway had lost its identity, lost its value proposition, and had challenging top-of-mind awareness and cultural relevance scores.
Eat Fresh is a well-known line about Subway’s fresh salads and veggies, but we knew it should mean more – a fresher way of looking at the fast-food category. The new Eat Fresh is telling the true Subway story of a challenger brand sticking it to the colonels, clowns, and kings of the fast-food world.
16% INCREASE in TOM awareness
25% INCREASE in relevance
72% INCREASE in ad recognition
14% INCREASE in average
spend per customer