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Acknowledgement of Country

Publicis Worldwide respectfully acknowledge the Turrbal and Jagera Peoples as the Traditional Owners of the land on which our workplace stands to date and extend this respect to all First Nations peoples, including Elders both past and present.

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Swimming Australia

Scroll to discover

Relaunching Australia's most popular sport

Client

Swimming Australia

Services

Digital CX, UI, UX, Design, Development

The challenge

99% of visitor traffic was filtering through 1% of the original sites content.

The idea

Completely reimagined the user experience, ensuring the 1% was engaging, valuable and easy to navigate. We completely upgraded both the front and backend tech stack with a fully customised frontend react.js application using a headless CMS.

Results

1M views per month

25% INCREASE in organic traffic

More work

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