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Swimming Australia

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Relaunching Australia's most popular sport

Client

Swimming Australia

Services

Digital CX, UI, UX, Design, Development

The challenge

99% of visitor traffic was filtering through 1% of the original sites content.

The idea

Completely reimagined the user experience, ensuring the 1% was engaging, valuable and easy to navigate. We completely upgraded both the front and backend tech stack with a fully customised frontend react.js application using a headless CMS.

Results


1M views per month


25% INCREASE in organic traffic


More work

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