Let's talk about change

Please fill out this form to book a 1-hour change consultation with Publicis Worldwide.

Please provide your name.
Please provide a valid email address.
Please provide a department name.

Your request has been submitted

Thanks for booking a 1-hour change consultation with Publicis Worldwide. We’ll contact you and organise a time and place to suit you.

scUber

Changing how the world sees the Great Barrier Reef

Client

Tourism and Event Queensland

Services

Activation, PR

The challenge

In 2018, tourism to the Great Barrier Reef declined for the first time in years due to negative media reports about coral bleaching. We needed to get people closer to the Great Barrier Reef than ever before. If they think the Reef is dead and dying, let’s show its colour and awe-inspiring life and beauty.

The idea

We partnered with Uber to create the world’s first fully-electric rideshare submarine, called scUber.

Results


4.7 BILLION media impressions


$130+ MILLION in earned media


50+ MILLION people were reached via our UBER partnership


21% - 62% INCREASE in
positive social sentiment


More work

StreetSmarts

2032 Olympics