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Talking Families

Changing how parents feel about parenting

Client

Queensland Family and Child Commission (QFCC)

Services

Branding, Creative, Social, Digital

The challenge

Talking Families, a QFCC parenting community, needed to evolve their brand story to address stigma around offering and accepting help for mums and dads who found parenting a daily struggle. We needed a solution to overcome feelings of inadequacy and persuade parents to reach out for help for the sake of their children.

The idea

We created a new brand story that aligned a child’s growth and development, with the parallel growth and development of the parent too. Parenting doesn’t come naturally. It’s a set of skills we learn. To help support our children to develop, grow and change, parents get an opportunity to develop, grow and change too.

Results

MORE CONNECTED parenting communities

More work

StreetSmarts

2032 Olympics