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Department of Transport & Main Road
Creative, PR, Branding, Digital
Serious casualties continue to be a serious issue on Queensland roads. Road users aren’t being accountable because they believe they are ‘safe enough’. They don’t believe they should be safer, but they are motivated to be better.
Educate Queenslanders to become ‘smarter’ drivers by making better decisions on the road.
30% OF DRIVERS reported a change in behaviour in the past 3 months
36% OF DRIVERS reported slowing down
24% OF DRIVERS reported driving more safely
50% OF DRIVERS reported encouraging family and friends to be safe on the roads