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StreetSmarts

Changing behaviour on our roads

Client

Department of Transport & Main Road

Services

Creative, PR, Branding, Digital

The challenge

Serious casualties continue to be a serious issue on Queensland roads. Road users aren’t being accountable because they believe they are ‘safe enough’. They don’t believe they should be safer, but they are motivated to be better.

The idea

Educate Queenslanders to become ‘smarter’ drivers by making better decisions on the road.

Results


30% OF DRIVERS reported a change in behaviour in the past 3 months


36% OF DRIVERS reported slowing down


24% OF DRIVERS reported driving more safely


50% OF DRIVERS reported encouraging family and friends to be safe on the roads


More work

‘Eat Fresh’ Refreshed

Care Army