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Changing behaviour on our roads


Department of Transport & Main Road


Creative, PR, Branding, Digital

The challenge

Serious casualties continue to be a serious issue on Queensland roads. Road users aren’t being accountable because they believe they are ‘safe enough’. They don’t believe they should be safer, but they are motivated to be better.

The idea

Educate Queenslanders to become ‘smarter’ drivers by making better decisions on the road.


30% OF DRIVERS reported a change in behaviour in the past 3 months

36% OF DRIVERS reported slowing down

24% OF DRIVERS reported driving more safely

50% OF DRIVERS reported encouraging family and friends to be safe on the roads

More work

2032 Olympics

CRR Experience Centre