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Level 2, 99 Melbourne St.

South Brisbane, QLD 4101

Acknowledgement of Country

Publicis Worldwide respectfully acknowledge the Turrbal and Jagera Peoples as the Traditional Owners of the land on which our workplace stands to date and extend this respect to all First Nations peoples, including Elders both past and present.

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StreetSmarts

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Changing behaviour on our roads

Client

Department of Transport & Main Road

Services

Creative, PR, Branding, Digital

The challenge

Serious casualties continue to be a serious issue on Queensland roads. Road users aren’t being accountable because they believe they are ‘safe enough’. They don’t believe they should be safer, but they are motivated to be better.

The idea

Educate Queenslanders to become ‘smarter’ drivers by making better decisions on the road.

Results

30% OF DRIVERS reported a change in behaviour in the past 3 months

36% OF DRIVERS reported slowing down

24% OF DRIVERS reported driving more safely

50% OF DRIVERS reported encouraging family and friends to be safe on the roads

More work

scUber

Imaginary Toy Store