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BRISBANE

Level 2, 99 Melbourne Street

South Brisbane QLD 4101

SYDNEY

21 Harris Street

Pyrmont NSW 2009

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Level 6, 28 Freshwater Place

Southbank VIC 3006

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Level 6, 60 Marcus Clarke Street

Canberra ACT 2601

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Publicis Worldwide respectfully acknowledge the Turrbal and Jagera Peoples as the Traditional Owners of the land on which our workplace stands to date and extend this respect to all First Nations peoples, including Elders both past and present.

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CRR Experience Centre

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Bringing the Experience Centre to your home

Client

Cross River Rail

Services

Digital design, UX, UI, Web GL

The challenge

COVID restrictions led to a decrease in visitors to the Experience Centre. We designed the reality theatre, maker space, discovery table, archaeology table and VR station online, giving people the chance to learn from home. The Virtual Experience Centre makes these experiences even more engaging.

The idea

We designed an immersive online Experience Centre, with Virtual Experience Centre built in.

Results

INCREASE in monthly traffic

INCREASE in online school bookings

More work

scUber

Imaginary Toy Store