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Level 2, 99 Melbourne St.

South Brisbane, QLD 4101

Acknowledgement of Country

Publicis Worldwide respectfully acknowledge the Turrbal and Jagera Peoples as the Traditional Owners of the land on which our workplace stands to date and extend this respect to all First Nations peoples, including Elders both past and present.

Publicis Worldwide is a Publicis Groupe company.

CRR Experience Centre

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Bringing the Experience Centre to your home

Client

Cross River Rail

Services

Digital design, UX, UI, Web GL

The challenge

COVID restrictions led to a decrease in visitors to the Experience Centre. We designed the reality theatre, maker space, discovery table, archaeology table and VR station online, giving people the chance to learn from home. The Virtual Experience Centre makes these experiences even more engaging.

The idea

We designed an immersive online Experience Centre, with Virtual Experience Centre built in.

Results

INCREASE in monthly traffic

INCREASE in online school bookings

More work

2032 Olympics

Swimming Australia